Friday, December 28, 2007

What Does New Delhi Have That Broward County Doesn't?

The Miami Herald is outsourcing some of its advertising production work to India, the newspaper's editor said Thursday.

Starting in January, copyediting and design in a weekly section of Broward County community news and other special advertising sections will be outsourced to Mindworks, based in New Delhi.

The project is still in the testing phase, so it was not clear if or how employment in South Florida will be affected, Executive Editor Anders Gyllenhaal said.

Mindworks will also monitor reader comments posted to online stories, he said.

Earlier this month, The Sacramento Bee, also owned by the McClatchy Co., announced it would outsource some of its advertising production work to India.

In May, news Web site, pasadenanow.com, was widely criticized after editors hired two reporters in India to cover the Los Angeles suburb.

Boggles the mind, doesn't it? H/T to kos.

1 comment:

Bob said...

The "reporters" in India read other websites to rewrite "news" for Pasadenanow?

There's some smart businesses in India. Some of them outsource back to the United States. I'm reminded of when I discovered my boss at a small graphic arts studio was line iteming my editing services to clients at $20 an hour while he was paying me $10 an hour freelance. I said, "Joe, I wouldn't mind so much if you got receipts whenever you treat me to ravioli or espresso. But now, I'll just want the cash instead of the food."