Thursday, May 19, 2005

"Nuzak"

And a lighter take on today's M$M:

Recently, I encountered the term "WPN" (for "what passes for news"). I'd like to propose a related term, "Nuzak." It's a functional description of how WPN fits into the life of the average Joe, who never reads a newspaper except for the sports section.

Nuzak is like Muzak. It runs in the background. It's a New York Times headline on the way out of the house. It's CNN at the airport. It's Fox News at home while Joe is really doing something else. The purpose of Nuzak is to be mildly interesting and possibly entertaining without telling Joe anything that would disturb him personally. Real news has immediacy. It is "actionable intelligence," the last thing Joe is interested in. The average person basically wants to be left alone and to be told, town-crier fashion, that "All is well." Elevator news.

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